With experience as a paid search and performance analyst, Charles has developed advanced e-commerce analytics reports to automate the reporting for online businesses. The reports integrate VBA and JSON with API data from Google Analytics, Google Ads, Amazon, Shopify, eBay, Paypal and Facebook Ads in order to increase accuracy and speed of the reports. As a result, all reporting is scheduled to update daily and can be monitored live in real time.
The integration with Google Analytics allows for the automatic instant communication of all data between provider and reports without time consuming “drop and paste” methods, while retaining traditional reporting formats.